STAR WARS GALAXY’S EDGE: FIRST IN THE GALAXY

As the first major tentpole in the social campaign for the grand opening of Star Wars: Galaxy’s Edge, this unique docu-style content series showcased some incredible Star Wars super fans, as they were quite literally the “First In The Galaxy” to experience the new land.

Released on Youtube two days prior to opening, the long form piece millions of views and huge organic buzz in the fan communities.

AGENCY PRODUCER: Wes Lagattolla

AGENCY CREATIVES: Mike Ackerman, Shane Enoch, Mary Toves, Amy Ratcliffe

DIRECTOR: Emily Sheskin

PRODUCTION COMPANY: BYT (Bryght Young Things)

EDITOR: Taylor Tracy Walsh, Cabin Edit

COLOR: Olio Creative

MOTION GRAPHICS: C.L. TERRY