STAR WARS GALAXY’S EDGE: GLOBAL LAUNCH CAMPAIGN

To hype the launch of Galaxy’s Edge before the land was finished, we were tasked with creating a combination live action video and photo shoot that would then be paired with cinema quality 3D renderings from ILM to create “Early Assets” for use company wide.

These video assets were used to create a variety of pre-opening content such as television commercials, print collateral, billboards, and social media posts.

EARLY ASSET PRODUCTION

AGENCY PRODUCER: Wes Lagattolla

AGENCY CREATIVES: Hill Cheuk, Brian Miller

DIRECTOR: John Swartz

PRODUCTION COMPANY: Pacific Rim, Lucasfilm Video Production

VFX & IMAGE COMPOSITING: Industrial Light & Magic (Leads: Dan Lobl, Zach Gold, Eddie Pasquarello)

SOUND DESIGN & MIX: Gary Rydstrom, Skywalker Sound

“CLOSER” TV LAUNCH SPOT

AGENCY PRODUCER: Wes Lagattolla

AGENCY CREATIVES: Matt Doherty, Sam Spratlin (McGarry Bowen)

POST PRODUCTION: Trailer Park (Producer: Spencer Schram)